SIEMENS Exider, A road show on rails

...the first exhibition to ever travel the planet...in a singular TRAIN.
A show for clients of Siemens E&A it came from Europe & China before North America via air, yes it was flown to Milwaukee then showed in Chicago first. 14 containers on flat-bed rail cars formed the self-powered trade show, with displays & product simulations, a 3D-movie theater and cafe lounge.

Stops in 16 cities around North America beginning in the Midwest to the East Coast and Mexico then Western US and Canada. We moved the train, built roads along the track, staged opening events with tents, snacks and greeters and managed this entire endeavor. Our German colleagues of OSK kept the train humming and 'in shape'. For sure not your everyday project!

Leica and Mercedes-Benz

...have both an important date in common: The world launch of the Leica M camera and Gullwing Mercedes 300 SL in 1954 in New York City. For the anniversary we produced a fashion and lifestyle photo shoot for a select group of journalists and armed them with Leica product. Just like any day we chased the light for that New York look & feel...with great success!