Friday, January 24, 2014

Park Avenue Sidewalk

For Lanxess a specialty chemicals company, we were asked to translate the idea of New York's sidewalks into a trade show billboard. Armed with briefing shots of Manhattan's business district, we set out to survey streets and sidewalks... colored with Lanxess' concrete pigments. While scouting midtown...that occasional lucky moment appeared!! Motion, a scooting pedestrian, lighting and towering
structures all fell into place!! What an exciting moment for a photographer on assignement! The result was a compelling booth display... and a verrry happy client.