Clarins 'Instant Beauty Perfectors' Instructional

...is a 'how-to' video for the relaunch of a Clarins cosmetics make-up line. We developed the script with the marketing team and Nick Barose, Clarins' star make-up artist. Here a glimpse:

The premise: Achieve a more 'natural look' with Nick's techniques and Clarins' 'Instant Beauty Perfectors'. Structured in three chapters for Face, Eyes and Lips, the viewers could study each application at their own leisure with a free DVD as a gift with purchase. A big hit with customers it made the launch of the line very popular, with the marketing team and clients alike. 

Martin directed, Jim Tufaro as DP, Carrie Beehan as Assistant Director, Peter Lueders - Stills Photographer and David Neumann as Editor.