Sheryl Crow for Mercedes-Benz & AMG SL Black Series

The 'House of BlueTec' for the NY Motorshow was a Mercedes-Benz press event invention to show the company's newest Diesel cars. After Sheryl Crow was confirmed as the headliner we turned a West Side photo studio into a New York rhythm & blues lounge complete with small stage and high-tech displays of the latest Diesels.

Then after Sheryl had wrapped we turned the studio overnight into an exclusive preview lunch for the AMG 'Black Series' SL sports car. With a short eight hours for the transition the team handled it perfectly. OSK Communications was the lead agency with Martin and his proven team producing and directing the show.