‘Tim McGraw’ by Coty

For McGraw's 1st signature fragrance Tim peformed live at the Highline Ballroom. With a great voice, looks and charm he knocked the international beauty & lifestyle press off their feet, see here:

Assisting our French friends from agency shortcut we were the production force on the ground and directed the show by calling, staffing and creatively supporting the affair. Despite a very tight time frame of only 24 hours altogether... we managed the setup, rehearsal, show and wrap all in one day. It was a fun show and the great feedback of editors and client gave proof to it.

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