‘Tim McGraw’ by Coty

For McGraw's 1st signature fragrance Tim peformed live at the Highline Ballroom. With a great voice, looks and charm he knocked the international beauty & lifestyle press off their feet, see here:

Assisting our French friends from agency shortcut we were the production force on the ground and directed the show by calling, staffing and creatively supporting the affair. Despite a very tight time frame of only 24 hours altogether... we managed the setup, rehearsal, show and wrap all in one day. It was a fun show and the great feedback of editors and client gave proof to it.

Sheryl Crow for Mercedes-Benz & AMG SL Black Series

The 'House of BlueTec' for the NY Motorshow was a Mercedes-Benz press event invention to show the company's newest Diesel cars. After Sheryl Crow was confirmed as the headliner we turned a West Side photo studio into a New York rhythm & blues lounge complete with small stage and high-tech displays of the latest Diesels.

Then after Sheryl had wrapped we turned the studio overnight into an exclusive preview lunch for the AMG 'Black Series' SL sports car. With a short eight hours for the transition the team handled it perfectly. OSK Communications was the lead agency with Martin and his proven team producing and directing the show.

Clarins 'Instant Beauty Perfectors' Instructional

...is a 'how-to' video for the relaunch of a Clarins cosmetics make-up line. We developed the script with the marketing team and Nick Barose, Clarins' star make-up artist. Here a glimpse:

The premise: Achieve a more 'natural look' with Nick's techniques and Clarins' 'Instant Beauty Perfectors'. Structured in three chapters for Face, Eyes and Lips, the viewers could study each application at their own leisure with a free DVD as a gift with purchase. A big hit with customers it made the launch of the line very popular, with the marketing team and clients alike. 

Martin directed, Jim Tufaro as DP, Carrie Beehan as Assistant Director, Peter Lueders - Stills Photographer and David Neumann as Editor.