Some shows belong into 'The Book' of Great Shows! And the Maybach launch is guaranteed a place in it! Six months after 9/11 our friends from OSK and Daimler decided to commit to New York City. The plan: Bring the world's car & luxe press to the Big Apple for a spectacular: 1st Park the new ultra-lux Maybach sedan in a glass container on top of the QE2 ocean liner, 2. cruise across the Atlantic, and 3. when in New York pick up the glass box with a SkyCrane helicopter. Here's a short film:
Our team was instrumental from initial concept and the lead on the ground with key production support throughout, this was one for the ages!