Monday, June 21, 2010
For the press launch of Faith Hill's signature scent ‘The Debut Fragrance’ by Coty, a private townhouse was transformed into 'Faith's NY Mansion'. We scouted, managed & choreographed for Paris agency 'shortcut'. When the invited beauty editors arrived they had a chance to meet the singer, experience the scent, and learned of Faith's new passion: 'Being a Parfumeur'. Here's a glimpse:
For Mr. McGraw's 1st signature fragrance launch at the Highline Ballroom he peformed live; and with a great voice and looks knocked the international beauty & lifestyle press off their feet, take a look:
We were the creative & production force on the ground and directed the show for our friends form Paris, event & PR agency 'shortcut'. Despite the tight time frame of only 24 hours we managed the setup, rehearsals, show and load-out all in one day! It was a great show and the editors and client were very happy.
The 'House of BlueTec' was a US press event during the NY motorshow for Mercedes-Benz and their newest BlueTec Diesel cars. When Sheryl Crow was confirmed as the headliner we turned the location into a New York style rhythm & blues lounge with concert stage and high-tec displays of the newest Diesels.
Then overnight the studio was reset for an exclusive preview of the AMG 'Black Series' SL sports car. With only eight hours for the transition from blues to modern lunch the team handled it perfectly. OSK Communications of Germany was the lead agency with Martin and his proven team producing and directing the show.