Friday, February 10, 2012

Leica and Mercedes-Benz

...have both an important date in common: The world launch of the Leica M camera and Gullwing Mercedes 300 SL in 1954 in New York City. For the anniversary we produced a fashion and lifestyle photo shoot for a select group of journalists and armed them with Leica product. Just like any day we chased the light for that New York look & feel...with great success!

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